Tipsy Taco Cantina, a vibrant new restaurant in Latham, NY, needed an inaugural website that would establish their brand presence and drive customer engagement from day one. Owner Rob Tario envisioned a digital experience that would not only showcase their creative Mexican-inspired cuisine and lively atmosphere but also seamlessly integrate reservation capabilities and online ordering functionality for both delivery and pickup options.
Our task wasn't just creating another restaurant website. The challenge was developing a digital presence that would capture their distinct brand energy while driving real business results from the moment they opened their doors.
Concept
As a new restaurant to the area, Tipsy Taco needed to make a powerful first impression in the competitive dining market. Without an established customer base or existing digital presence, they required a website that would immediately communicate their unique personality and offerings.
The concept was clear: create a vibrant, engaging digital experience that invites guests to "embrace the flavor revolution" and join the daily fiesta. This required:
- Capturing the restaurant's energetic atmosphere through bold design elements
- Creating an intuitive system for menu management and updates
- Developing seamless third-party integrations for reservations and ordering
- Building an engaging mobile experience for on-the-go diners
Execution
We executed a comprehensive website development focused on three key areas:
Intuitive Content Management
- Developed a flexible, easy-to-update system for rotating menu items and specials
- Created structured content templates for consistent brand messaging
- Implemented simple image management for showcasing new dishes
- Designed an intuitive backend that non-technical staff can manage confidently
Third-Party Reservation Integration
- Seamlessly integrated OpenTable for streamlined reservation management
- Created prominent reservation CTAs throughout the site
- Developed a responsive booking interface optimized for all devices
- Ensured consistent brand experience throughout the reservation flow
Engaging Animation & Visual Design
- Implemented vibrant color palette and playful typography reflecting the cantina's atmosphere
- Created custom animations that bring the brand personality to life
- Strategically placed high-quality food and drink imagery to entice visitors
- Designed responsive elements that maintain visual impact across all devices
Zane and Melissa were nothing short of wonderful helping us to rebrand and create a new logo and marketing tools that not only matched our vision, but the direction of our new brand. I highly recommend Krum Marketing. Their expertise and knowledge makes their services stand out